Hot Topic
Overview
With the rise of cryptocurrency, VaultPay set out to create a secure, user-friendly bitcoin wallet for everyday users. The project aimed to bridge the gap between tech-savvy crypto enthusiasts and first-time users.
Duration
15 Weeks
My Role
Research
Brand Design
Art Direction
Motion Graphics
Tools
Figma
Adobe Illustrator
Photoshop
After Effects
The Problem
Existing bitcoin wallets were either too complex for beginners or lacked the advanced features demanded by experienced users. VaultPay needed a design that balanced simplicity with sophistication.
The Solution
VaultPay saw a 50% increase in user sign-ups within the first quarter of launch, with 70% of users citing ease of use as the primary reason for adoption.
The Modular Block
Brand Concept
Brand Concept
The rebrand for MoMI is built around the idea of blocks. Each block represents a part of the creative process, coming together piece by piece, image by image, and story by story. The system reflects MoMI as a space where film, art, and technology come together to create new ways of seeing and telling stories.
Motif
The block is inspired by film frames, film strips, flip-book pages, and the screens throughout the museum. When the blocks connect and move together, they create a sense of sequence and motion, much like images coming together to create a film. The motif gives MoMI a flexible visual language that can change, move, and tell different stories.
Primary Logo
The MoMI logo is inspired by the movement and rhythm of film strips. Its flowing form suggests frames moving from one moment to the next, capturing the energy of film and the continuous motion of storytelling.
Brand Kit
View Full Brand Style Kit Here ↗
Applications
Takeaway
Replace this with the final project takeaway and result.
