The Museum of the Moving Image Rebrand
Overview
A rebrand for the Museum of the Moving Image focused on creating a fresh and modern visual identity. The goal was to better reflect the museum’s focus on film, television, and digital media.
Duration
15 Weeks
My Role
Research
Brand Design
Art Direction
Motion Graphics
Tools
Figma
Adobe Illustrator
Photoshop
After Effects
The Problem
The Museum of the Moving Image’s existing identity feels outdated and does not fully represent the creativity and technology behind the museum. The branding also lacks a strong visual system that can connect with a younger audience.
The Solution
The rebrand introduces a fresh and modern visual identity inspired by movement and media. Bold typography, dynamic layouts, and flexible graphic elements create a more engaging brand that better represents the museum and its audience.
The Modular Block
Brand Concept
Brand Concept
The rebrand for MoMI is built around the idea of blocks. Each block represents a part of the creative process, coming together piece by piece, image by image, and story by story. The system reflects MoMI as a space where film, art, and technology come together to create new ways of seeing and telling stories.
Motif
The block is inspired by film frames, film strips, flip-book pages, and the screens throughout the museum. When the blocks connect and move together, they create a sense of sequence and motion, much like images coming together to create a film. The motif gives MoMI a flexible visual language that can change, move, and tell different stories.
Primary Logo
The MoMI logo is inspired by the movement and rhythm of film strips. Its flowing form suggests frames moving from one moment to the next, capturing the energy of film and the continuous motion of storytelling.
Brand Kit
View Full Brand Style Kit Here ↗
Applications
Takeaway
Replace this with the final project takeaway and result.
